Insights

Playbooks for founders who want to grow

No theory, no filler. The same thinking we use to build and scale our own businesses — written down.

Leadership

When (and How) to Hire Your First Employee

Hire too early and you drown in wages; too late and you're the bottleneck. Here's how to get it right.

8 July 20267 min read
Operations

Business Systems & SOPs: How to Document Your Business So It Runs Without You

If it only exists in your head, you can't delegate it or scale it. Here's how to get it out.

1 July 20267 min read
Marketing

CAC vs LTV: The Only Two Marketing Numbers That Matter

Two numbers decide whether your marketing makes money. Most owners have never calculated either.

24 June 20266 min read
Marketing

How to Build a Marketing Plan for a Service Business (in One Page)

Most marketing plans are 40 pages and never used. Here's the one-page version that actually works.

17 June 20268 min read
Local SEO

Google Business Profile Optimization: The Complete Guide

Your Google Business Profile is the highest-leverage free asset in local marketing. Here's how to max it out.

10 June 20268 min read
Retention

Customer Retention: How to Get Repeat Customers and Grow LTV

The cheapest sale is to someone who already bought from you. Here's how to keep them coming back.

3 June 20267 min read
Profit

How to Increase Profit Margins in a Service Business

Revenue is vanity; margin is freedom. Six levers to make every dollar of revenue worth more.

27 May 20267 min read
Lead Generation

Lead Generation for Service Businesses: Build a System That Never Runs Dry

Feast-or-famine is a lead-generation problem. Here's how to build a system that keeps the pipeline full.

20 May 20268 min read
Lead Generation

How to Get More Clients for a Service Business

More clients don't come from working harder — they come from a system. Here's how to build one.

13 May 20267 min read
Local SEO

Local SEO: How to Rank Higher on Google Maps

The map pack is where local customers choose who to call. Here's how to earn one of those top three spots.

6 May 20267 min read
Reputation

How to Get More Google Reviews (and Win More Jobs)

Reviews are the cheapest marketing you'll ever do. Here's a simple system to get a steady stream of them.

29 Apr 20265 min read
Advertising

Facebook Ads vs Google Ads: Which Is Right for Your Business?

Google captures demand; Facebook creates it. Here's how to pick the right one for where your business is today.

22 Apr 20266 min read
Lead Generation

How to Get More Leads for Your Trades Business: 9 Channels That Work

Nine lead channels that actually work for tradies and service businesses — and how to stop relying on word of mouth alone.

15 Apr 20268 min read
Marketing

How Much Should You Spend on Marketing? A Straight Answer

The honest answer to 'what should I spend on marketing?' — the benchmarks, and the two numbers that matter far more than any percentage.

8 Apr 20266 min read
Pricing

How to Raise Your Prices Without Losing Customers

Most service businesses are underpriced. Here's how to put your prices up without the customers you want walking away.

1 Apr 20266 min read
Offers

How to Create an Offer So Good People Feel Stupid Saying No

The fastest way to grow usually isn't more leads — it's a better offer. Here's how to make yours a no-brainer.

25 Mar 20267 min read
Leadership

How to Get Out of the Day-to-Day of Your Business

If everything runs through you, you don't own a business — you own a job. Here's how to change that.

18 Mar 20266 min read
Growth

How to Scale a Service Business (Without Working More Hours)

Growth means more revenue. Scaling means more revenue without more stress. Here's how to actually do the second one.

11 Mar 20267 min read